Another emerging group called The Parliaments, had many similar traits of a Motown group, but with a deeper, more groove oriented sound, similar to that of James Brown. This "deeper, more groove oriented sound" would prove to be the biggest thing in soul music for the next 20 years and beyond. This sound would be later improved upon and streamlined by Sly and the Family Stone, who appealed to many different races of people and had a wide audience, and featured a funky bassist named Larry Graham, who would keep funkin' forever. Other artists, like Isaac Hayes had major influence, but the biggest of them all was about to emerge with a new sound.