IKEA could promote programs like tree plantation, save the environment or other related CSR(Corporate Social Responsibility) activities. Such activities will not only be a good initiative fora furniture company toward making the planet earth a better living place for people, but at thesame time it will also help enhancing the brand name IKEA as well as the brand value of IKEA,which is an intangible asset of any corporation. Moreover, IKEA could go for more eco-friendlytechnology for producing its products which will also go along with its low cost business levelstrategy as well.