Suddenly, spotlight identified millions of potential swing voters. The challenge then became locating the swing voters by states. For this, the company analyzed the demographics and buying patterns of the Barn Raisers they surveyed personally. Then it began correlating data from the numerous commercially available databases with matching profiles. By Spotlight's count, this approach nailed Barn Raisers three times out of four. So Democrats could bet that at least three-quarters of them would be likely to welcome an appeal stressing honesty and fair play