Healthy by Tasty was established in 1st January 2013.
Miss Porntip was the founder of the company.
The company sells healthy food both at the store, and delivery.
The business is very popular on social media website such as Instagram and Facebook.
This is why the company can launched its first branch at Siam Center at the end of 2013.
Then, in 2014, the founder expanded the healthy food business to sell organic ingredients for cooking such as rice berry, organic lemon, and organic vegetables.
This made the brand became very well known quickly because more consumers concern about their health and diets.
Later in 2014, Miss Porntip partnered with her close friend, Cindy.
Cindy is a nutritionist who was born in Thailand.
In 2015, they decided to develop their business to England.
The company prepared their marketing plans and eventually began operating business overseas.
The company opened the first store in London called, ‘Organica’.
In the first three months, the business went very well and the revenue rose about 90% in September, 2016 both in London and Bangkok.
This success was because Healthy by Tasty is unique as it has a wide range of food especially Thai dishes that are its signature.
In 2016, Dean Deluca Group bought the company from Miss Porntip and Cindy for $1 million.
Now, the business is going great. Dean Deluca Group plans to open 30 more branches in England by the end of 2017.
They expect that it will take about one-year maximum to achieve the first goal. After that, they plan to expand the market to Europe, North America, and Asia.