Demographic Forces
The main business of Siam Makro Co., Ltd. is business operations and the center of distribution system and a member of the self-service cash payments under the name "Makro”.
The Customer/Buyer Profile as follows:
- Customer Age < 19
- Customer Age 19-24
- Customer Age 25-34
- Customer Age 35-44
- Customer Age 45-54
- Customer Age 55-64
- Customer Age 65+
The company has branches all over the country Thailand. At the present, a total of 44 branches which each branch will have a sales area size vary by location are divided into 9 branches in Bangkok and metropolitan area, and 35 branches in the provinces. Each branch is in a suitable location and convenient access to use the services of all members of a group of customers and offer various kinds of products in accordance with the needs of customers in each location.
Trading Areas for Siam Makro operation in Thailand as follows:
- Northeastern - Khon Kaen
- Central - Chiang Mai
- Northern - Buri Rum
- Southern - Udon Thani
- Bangkok - Ubon Ratchatani
- Bangkok Metropolitan Area - Nakhon Si Thammarat
- Nakhon Ratchasima - Si Sa Ket
The company has become a lead group of small to medium-sized businesses as follows:
- a retail shop / grocery store
- a group of hotel
- restaurant
- the restaurant (horeca)
- a group of various institutions
- the group of independent professionals
- business service provider
Siam Makro Ltd. shareholding 99.9 percentages in subsidiaries include Siam food service co., Ltd., which is the leading manufacturing to supply of high quality food products to available storage and shipping of food products to operator about tourist services and food services nationwide and specializes in the delivery of frozen and chilled products such as types of high quality meats, seafood, poultry, and various kinds of seasoning, etc.
In the current, the consumers have focus on safety and hygienic food and have more knowledge and understanding. Therefore, even though the company will be able to purchase fresh food from reliable vendors and to receive a certificate and determine standards of cleanliness and hygiene strictly that distribution center, branch, and employees of the company. The company also has the risk panic and wakefulness in the region, which have an effect on sales of the company.