Please bear the following in mind when transcreating this copy:
- Inspiring emotional tone. Throughout the entire ad the language used caters to the sense that the script is almost like a rousing speech, an inspiring manifesto and mission statement. Please retain this feel in your transcreations.
- Planet Earth. Yep… This is a very specific way of saying the name of our planet. It’s not just saying ‘the world’ or ‘Earth’. Putting it in this way, using the most formal and exact possible name, gives the line a sense of real grandeur. It kicks the script and the TVC off in a way that suits the grand, sweeping vista of the Earth from beyond the satellite. The informal ‘Yep’ contrasts with the grand opening words, the combination giving the VO a real human quality.