The initiators behind the event are the Chief Editor of German Vogue, Christiane Arp, and Marcus Kurz, Managing Director of the creative agency NOWADAYS. The Berliner Mode Salon (Berlin Fashion Salon) is a platform for presentations and fashion shows by dedicated young designers, and aims to sustainably strengthen the perception of German fashion design and encourage a successful future. In addition, the Vogue Salon, one of the most renowned initiatives for young German design talents, was staged as part of the Berliner Mode Salon (Berlin Fashion Salon) for the first time.