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Profitability is a key component of financial performance. From the management’s point of view, profitability reflects the effectiveness with which management has employed both the total assets and the net assets that are recorded on the balance sheet. Effectiveness is assessed by relating net profit to the assets utilized in the generation of the profit. From the owners’ point of view (the shareholders in the case of a company), profitability means the returns achieved, through the efforts of management, on the funds invested by the owners.
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