Real-Time Feedback From Consumers – The benefits of blockchain technology also include how customers respond to products. For example, a customer may seek to place future orders on produce when it drops below a specified rate after purchasing food items that were prepared with produce from a given farm, as explained by Reid Williams of Supply Chain 24/7. In addition, this feedback will be connected to the information of the supplier and manufacturer, which will help the supply chain create more accurate forecasts in real time.