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Creating a good R&D structuraldesign requires good data andassessment, logic and objective(not political) choices to be made.The underlying issue that we seetime and again is that the R&Dstrategy has not been defined andyet this is crucial if the structureis to deliver against the businessobjectives.As with all business decisions thereis an element of ‘gut feeling’ withinnovation and the strategy shouldnot be so prescriptive that it removesthis element.However a systematic approachcan complement the skills of anexperienced R&D director andprovides an objective assessmentof the root causes of issues thata company is facing and formthe basis for an action plan tomove forward.
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