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On the contrary, most of the CSFsrelate to user acceptance of the framework. In addition, most adoption models such asTechnology Acceptance Model (TAM) and Unified Theory of Acceptance and Use ofTechnology (UTAUT) are proposed for adopting new technologies but not frameworks.Therefore in this paper we applied the UTAUT model to the implementation of theITIL framework. In order to enhance the implementation and adoption process of ITIL,a thorough review of CSFs is performed and linked to the UTAUT model. UTAUTwasselected because it considers a unified view of user acceptance. As previouslyindicated, ITIL popularity has much to do with the fact that it is not based on academicview but purely on what has been proven to work effectively. In order to test ourproposed model, it is applied to a case study at a developing stock exchange firm in theUnited Arab Emirates (UAE). The case study confirmed the factors that determinewhether an ITIL project succeeds or fails. It also revealed some challenges that the firmfaced during ITIL implementation. The findings lead us to a proposal of a roadmap forITIL implementation. The suggested roadmap provides guidance for organizationstoward a successful ITIL deployment. The contribution of this work is to helpthe decision maker to better connect or map ITIL processes with businessperformance, to make a better decision on “what” processes to implement, and"วิธีการ" การใช้พวกเขา
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