Over the last week, social network in Kyoto have helped a store in trouble. On Monday morning, 4,000 puddings were delivered to the Kyoto University of Education's store, instead of the usual 20. The mistake came from an error when entering the order onto the system. At first, selling all of the desserts seemed impossible. But the store workers took a number of steps. They began to sell the puddings at a discount and they put up posters asking students to buy them. They also asked five nearby colleges to buy 3,800 puddings.