Dell
Dell's Strategic Imperative: Shifting from Hardware to Solutions
Dell’s overarching business driver is shifting from being a transaction-based PC vendor to an end-to-end solution provider while meeting aggressive growth and market share target objectives. Under the new model, Dell may combine software with servers, cloud services, and professional services for installation. Consequently, almost every aspect of their key IT systems needed to change to support the new business strategy.
Dell created an executive steering team, including senior-most business unit and functional leaders called the Business Architecture Team (BAT). The BAT reports directly to members of the founder’s leadership team, and is responsible for understanding the strategy, transformation planning and strategic realization of the entire Dell business. EA adopted a phased approach to strategic planning and partners closely with the BAT to recommend architecture strategy and solve challenges once for the entire company, giving them a strong voice in strategic decisions and prioritization.
The Dell EA program has brought architectural clarity that has earned the respect and confidence of other internal stakeholders in the planning process. By following-through to outcome realization, EA provides a clear implementation plan to sequentially close all of the gaps associated with each enabler. EA's planning and architecture knowledge, along with executive support (via the BAT), uniquely positions EA to lead strategic outcome realization.
Jason Graf said this about Dell’s program: “I really like their Customer centric focus, engagement with most senior leaders in the organization, and measureable direct benefit to customers.”