Trade Secrets
A key to Ya Kun’s IP strategy is its know-how represented in its trade secrets. The company’s coveted kaya jam recipe is a closely guarded family trade secret, and it is manufactured in a separate, family-owned facility by staff made of only family members. Mr. Loi and his family work hard to ensure that this recipe is not disclosed. Another important trade secret is Ya Kun coffee, which uses a special mix of various types of coffee beans which gives it a special aroma and flavor.