Chang beer has diversity to use in Integrate Marketing Communication in the main channel it will have mass media communication, social network, sport and music.
1. media is TV program such as reality show, TV and Audio commercial, Billboard and Digital screen in street, BTS, subway.
2. Chang beer use social network in advertising, public relation and promotional by Facebook, Twitter and Instagram.
3. In Sports they are sponsor for Real Madrid and Barcelona football teams. In Music they are sponsor for the concert of the famous singer and arrange music contest.