Overview of studies
We make three central predictions. First, we propose that giftgivers
will associate a gift-recipient’s feelings of appreciation with
the price of the gift—the more the giver spends, the stronger the
anticipated feelings of appreciation. Second, the same association
will not hold for gift-recipients. That is, the link between gift price
and feelings of appreciation will be stronger for gift-givers than for
gift-recipients. Third, for givers, thoughtfulness will mediate the
link between gift price and anticipated feelings of appreciation.