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E – Employee - An employee’s core value is to find a safe, secure means of employment with benefits. Their main concern is security.
S – Small Business Owner or Self-Employed - These are people who believe that if you want to get something done right, you have to do it yourself. The “S” can also stand for “solo.”
B – Big Business - These are the folks who have 500 employees or more. Rather than running the company themselves, they want someone else to run it for them – someone smarter. They want a good system and a network of capable people.
I – Investor - Instead of having people work for them, an investor makes the money work.
As his rich dad explained, it’s the B’s and I’s who make all the money, and the E’s and S’s who do all the work. One of the main differences between the left and the right side is that most of those in the left side, especially employees, have time but no money, whereas those in the right have both money and time. About 95% of people today are in the left side working the 9-5 for 35 years and expect from the state to take care of them once they retire.
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