This system is designed to help identify areas for improvement and provides McDonald's with a sustainability snapshot for key source fisheries. If a fishery shows signs that something may be amiss, we first support improvements, but if those improvements are not made within agreed timeframes, we will cease sourcing from that fishery.
Our Global Fish Forum - a mix of McDonald's supply chain and sustainability leaders, fish purchasing managers from our local markets and representation from the Sustainable Fisheries Partnership
- reviews the ratings, shares updates on global sourcing, investigates alternatives for stressed species and develops recommendations for future species usage.