Burson informed Bill Marsteller that, by chance, he would be in Chicago the following week on a client matter. They met on a day when a 10-inch snow forced cancellation of their remaining appointments and spent the day with one another. In their extended discussion, they learned that their career paths had many parallels. Both earned college expenses writing for their local newspaper – Harold for the Memphis Commercial Appeal, Bill for the Champaign, Ill., News-Gazette. Both considered themselves competent writers; both specialized in industrial clients (b-to-b). And both shared the same work ethic: a commitment to excellence in client service. The meeting ended with a telephone call to Rockwell corporate headquarters in Pittsburgh to set up a meeting with CEO W. F. Rockwell Jr. - See more at: http://www.burson-marsteller.com/who-we-are/our-history/our-heritage/#sthash.vbhgslPJ.dpu