1 If the package holiday market is stagnant, why is Thomas Cook buying rival high-street travel companies such as MyTravel?
2 One can understand a travel company offering travel insurance and foreign exchange services to its customers, but what are the opportunities and threats of moving into a different industry such as
credit cards?
3 How well does the acquisition of Hotels4U fit with the existing business? What synergies would you
expect to accrue between the existing package business, financial services and internet businesses
such as Hotels4U?
4 How has Thomas Cook fared since the case was written? Research Thomas Cook and its divisions/
subsidiaries. Look particularly at the balance of its business between the traditional package hollday
sales sold through retail travel agents/stores and sales revenue from other sources.