2. Responsible for editorial direction, design, production and distribution of all Organization
publications.
3. Coordinate media interest in the Organization and ensure regular contact with target
media and appropriate response to media requests.
4. Act as the Organization’s representative with the media.
5. Coordinate the appearance of all Organization print and electronic materials such as
letterhead, use of logo, brochures, etc.
6. Develop, coordinate and oversee programs, technical assistance and resource materials to
assist chapters in the marketing, communications and positioning of their activities.
7. Provide counsel to chapters on marketing, communications and public relations.
8. Ensure that the Organization regularly conducts relevant market research and coordinate
and oversee this activity. Monitor trends.
9. Leads projects as assigned, such as cause-related marketing and special events.
Planning and budgeting
10. Responsible for the achievement of marketing/communications/public relations mission,
goals and financial objectives. Ensure that evaluation systems are in place related to these
goals and objectives and report progress to the Executive Director and Board.
11. Develop short- and long-term plans and budgets for the marketing/communications/
public relations program and its activities, monitor progress, assure adherence and
evaluate performance.
12. Recommend short- and long-term Organization goals and objectives to the Executive
Director.