Jay Allen launchedan ongoing campaign to ban commercial tanning beds in NSW in 2008. A young father of 2, Allen used tanning beds at his local gym and was diagnosed
with stage 3 melanoma in 2007. Like Oliver, Allen was certain that indoor tanning was responsible for his melanoma and campaigned using social and traditional media and a community petition as well as lobbying politicians directly. His call for a ban garnered widespread media coverage and was backed by a minor political party in the
NSW parliament and a prominent public health academic, Simon Chapman, PhD. These positions were important in progressing public debate about the issue, even though at the time Cancer Councils were not yet calling for a ban.