Promoting business network
1. Review the business plan and budget of CoffeeVille:
According to CoffeeVille’s business plan, the company has revised the vision statement by expanding a number of key locations in Australian capital cities and regional centres. The company aims to achieve vision through the implementation of the several key strategic directions such as building local community links at networks of suppliers and clients. The marketing plan should be prepared to ensure marketing activities are coordinated with company strategic directions to achieve the company’s vision. The business plan should comprise of a marketing strategy to identify marketing objectives, target key segments effectively and position of CoffeeVille to achieve the company’s vision.
VISSION STATEMENT
Within five years, by replicating the successful Melbourne model nationwide, the company will have established itself as a premier provider of gourmet coffee and food for the ethically and socially aware Australian coffee drinker. CoffeeVille will have expanded to a number of key locations in Australian capital cities and regional centres.
2. In order to present options for networking and business relationship building within the new local, the company could use this basic message to communicating through a variety of methods:
• Advertising in local magazines or newspaper
• Direct mail to local businesses
• Social networking
• Using a billboard