The company considering “Value-base pricing” which sets prices primarily, but not exclusively, on the value, perceived or estimated to the customer rather than on the cost of the product or historical process due to PH glass product is very new and still not available in the market before. Therefore, pricing is based on customer perception the value of the product. It comes from the satisfaction by survey of whether customer target willingness to pay for it or not. The Ph glass is an innovative development program from Korea. The key is processed through mobile application which have never done in Thailand. Thus, the company will be determine pricing strategy “Market-Skimming pricing” to set high price initially to skim revenues with explore promotional.