1.8 Need of security in big data
For marketing and research, many of the businesses uses big data, but may not have the fundamental assets particularly from a security perspective. If a security breach occurs to big data, it wouldresultin even more serious legal repercussions and reputational damage than at present. In this new era, many companies are using the technology to store and analyze petabytes of data about their company, business and their customers. As a result, information classification becomes even more critical. For making big data secure, techniques such as encryption, logging, honeypot detection must be necessary. In many organizations, the deployment of big data for fraud detection is very attractive and useful.
The challenge of detecting and preventing advanced threats and malicious intruders, must be solved using big data style analysis. These techniques help in detecting the threats in the early stages using more sophisticated pattern analysis and analyzing multiple data sources.
Not only security but also data privacy challenges existing industries and federal organizations. With the increase in the use of big data in business, many companies are wrestling with privacy issues. Data privacy is a liability, thus companies must be on privacy defensive. But unlike security, privacy should be considered as an asset, therefore it becomes a selling point for both customers and other stakeholders. There should be a balance between data privacy and national security.