In this descriptive model, the stages of entrepreneurship are (1) innovation in which the would-be entrepreneur gets ideas for starting a new business; (2) the triggering event launches the would-be entrepreneur to seek the resources to start the new venture; (3) the actual implementation of the new business; and (4) starting, growing, and managing the business. In this model, entrepreneurship is primarily determined by situational and personal factors. Unlike the Timmons framework, the rewards are not explicit in the Moore model. Rather, it encompasses a variety of new ventures from part-time pursuits, with little or no financial rewards, to high-potential startups which are expected to produce substantial monetary returns.