The issue of what to do with all this new personal and sensitive data ought to be taken more seriously. Much of the support for so-called location based services is based on the knowledge of a persons geographic position at the time. People will like additional control over the data that is given away. Obviously, we are already giving away a lot of information just by using mobile phones and smart cards, but we believe that the sensitivity in connection to such issues will increase. An area related to this is how to shield the user from input from all sorts of external sources when they are not wanted.