We conclude that while the courts (and legislative bodies) have generally recognised in developing the law that short verbal texts might have a single meaning that other traders may wish to use, it is less clear that *I.P.Q. 368 they have been sufficiently sensitive to how the law might be used to monopolise a number of meanings or potential meanings in a short verbal text, not all of which will be either a product of the claimant's creativity, in the case of copyright, or his financial investment, in the case of trade marks.