Perhaps the reliability of the Starbucks experience is the key to winning over customers’ taste buds and loyalty. Baristas work quickly and keep long lines moving. Starbucks has even partnered with Square to make the future of the ordering process cashless (release date set for fall 2012). People often complain about Starbucks’ high prices, but is $2.50 really that outrageous for a decent cup of joe, free wifi, and a public environment in which to sit, work or mingle? Bottom line — when you walk into a Starbucks, you know what you’re getting yourself into, and as the numbers continue to prove, certainty is quite attractive.