Over the course of the campaign, the team conducted extensive media outreach, promoted a public service announcement, capitalized on advertising, and developed a video campaign featuring endorsing actress Marcela Kloosterboer and an abandoned dog named Blanquita. The team also organized radio interviews and internal communication efforts among employees of PEDIGREE® and its parent company MARS - See more at: http://www.burson-marsteller.com/case-studies/animal-day-petition-to-update-an-animal-protection-law-in-argentina/#sthash.mR6iSBrb.dpuf