Closely related to market responsiveness in its implication for constraint
selection is the overall growth strategy of the business. Do you plan to be
the low-cost provider? If so, you will give more weight to maximizing
internal resources. Are you growing through superior service and customer
intimacy? In this case, you will give less weight to maximizing internal
resources and more weight to process flexibility and customer service levels.
Are you the smallest player in the market with a plan to be a major player?
Then, you will be more inclined to suboptimize current returns for
increased market share.