What is included in an irresistible marketing offer?
Creating valuable marketing offers is the gateway to generating qualified leads. The term offer is extremely vague and leaves many of us asking "What the heck is an offer anyway?" A strong, effective marketing offer will:
Provide your target audience with high quality, valuable content
Align with your business' products or services you offer
Target a specific persona at the right time in the buying cycle
Be rich with data to analyze your target audience