We are interested in the topic of TV advertising because it has much influence in our lives. Television was very popular back in the 1950s and nothing stopped it from becoming one of the best advertising mediums today because TV advertisements are highly engaging and have the ability to make connections with an audience in an instant. Therefore, TV advertising is very important for marketing communication. It is the best way to describe about the products, to show their benefits and difference selection. It is very useful for customer to choose and buy products or services because people can compare the products in TV advertising and choose the best thing. So, we want to know what the advantages and disadvantages of TV advertising are and how to increase the benefits of TV advertising while reducing the negative effects.
The advantages of TV advertising are several. First, TV ads use audio, emotion to target different types of responses from viewers, visuals and actions to convey the message which easily catches the attention of consumers. Additionally, TV ads promote products and services when consumers see the ad a couple of times. They are slowly influenced and persuaded by the advertisements to try the product out.
However, there are many disadvantages of TV advertising too. To begin with, the primary disadvantage of TV display advertising is the high costs to ad spot on televisions. TV ads can capture consumer attention in just a few seconds. However, this time frame is not enough to give information of what advertisers are offering. Because of this, some consumers doubt the credibility of the ads and just ignore it. Additionally, TV ads need to be shown repeatedly so sometimes the audiences are bored and turns to the other channel.
In conclusion, there are both advantages and disadvantages of TV advertising.
(Summarize the main points)
We think that TV advertising is a form of communication that has influence over the thoughts and feelings of people. And we should be conscientious to listen to and evaluate all of the content of the ads. Finally, adults should provide guidance to children whenever they see an inappropriate ad, or explain to the children understand the fact if children have questions or concerns. So children will have the knowledge and good demeanor in the future.