Using technology in communication has become a necessity, its now part of our lives. People communicate through emails, faxes, Mobile phones, texting services, video conferences, video chart-rooms and social media channels. As time goes on, more emerging technologies will change the way we communicate and it will be up to us to embrace them or not. Let’s look at the impact or use of technology in communication both to individuals and businesses. Because technology has completely changed how these two parties are communicating?
Impact of technology in communication to a business: Today, every business uses technology in its own way to reach the media and targeted consumers. Also businesses have embraced technology by easing communication with in companies and among investors and suppliers. Below are a few uses of technology in communication to a business.
Easy Product Launch: During the past, companies and small business used to face a lot difficulty in informing their consumers about a new product. A company had to pay for expensive door to door marketing which could even take time to yield results. Now days, things have become simple, through email subscriptions, companies will have data for most consumers, so if they introduce a new item or service. The company will draft one email with details about a new service or product and that message will be delivered to all consumers in a minute. Now there companies online specializing in this type of communication. A good example is ‘.’mailchimp’’’. With their massive mail submission, all your clients will receive the same message in a minute via email.