How visitors' privacy, security, and confidentiality should be ensured when visiting a Web site or conducting transactions over the Internet.
How Web-site visitors can determine the quality of information at a Web site.
How the doctor-patient, patient-provider, and therapist-client relationships should be translated into practicing online medicine and online therapy.
How Web site designers, developers, managers, and sponsors should develop and maintain ethical medical and healthcare Web sites.
How online medical and healthcare businesses should be ethically conducted.
How online research should be ethically conducted.
How all the professions involved in the medical or healthcare Internet should ethically comport themselves.