themselves. However, the results of

themselves. However, the results of the analysis showed statistically significant differences between the four clusters in terms of age, race, employment status, purpose of trip, number of previous trips to Jakarta, and travel companions.

4.5.1. Cluster 1: Culture interest shopaholic
‘Culture adventurous’ and ‘shopaholic’ factors were important in the first cluster. This cluster represents foreign visitors who are interested in exploring different cultures and experiencing the local way of life. Although they prefer spending their weekends around the house when they are at home, these visitors like to go to museums, visit historical places, and see festivals and local cultural performances when traveling in a foreign country. They are interested in learning about other cultures and meeting new people, and they enjoy spending time with their friends. Visitors belonging to this segment have some interest in trying various local cuisines, and they like to visit local markets, stores,

Results (Indonesian) 1:

diri mereka sendiri. Namun, hasil analisis statistik menunjukkan significant perbedaan antara empat cluster dalam hal umur, ras, status pekerjaan, tujuan perjalanan, jumlah sebelumnya perjalanan ke Jakarta, dan sahabat-sahabat perjalanan.4.5.1. gugus 1: Budaya menarik shopaholic'Budaya petualang' dan 'belanja' faktor yang penting dalam cluster pertama. Gugus ini mewakili pengunjung asing yang tertarik dalam mengeksplorasi berbagai budaya dan mengalami lokal cara hidup. Meskipun mereka lebih suka menghabiskan akhir pekan mereka di sekitar rumah ketika mereka di rumah, pengunjung ingin pergi ke Museum, mengunjungi tempat-tempat bersejarah, dan melihat Festival dan pertunjukan budaya setempat ketika bepergian di luar negeri. Mereka tertarik untuk belajar tentang budaya lain dan bertemu orang baru, dan mereka menikmati menghabiskan waktu dengan teman-teman mereka. Pengunjung milik segmen ini memiliki minat dalam mencoba berbagai masakan lokal, dan mereka ingin mengunjungi pasar lokal, Toko,