The Internet can be considered by governments as a unique diplomatic
instrument; through its proper use they can ‘advertise’ not only their positions on
different issues, but also promote their ideas worldwide. Such a function, if used
in the right way, helps the embassy, and as a result the state that it represents, to
create a positive image in the host state. This is what Joseph S. Nye, Jr. has called
‘soft power’. So, the Internet is a political instrument of public diplomacy for a
government to publicize its positions and to create a favorable image in the host
state