One of the things that you can do is invest into a manifesting system where you have a multi-carrier platform. It allows you to input the shipping characteristics. What is the origin zip code? What is the destination zip code? What is the weight? What service do I need? And then once you manifest that package, it will return what the cost is with a number of different providers so that you can make a decision based on the information that's returned by the manifesting system. That manifesting system in turn will create a shipping label for the carrier that you select. So you can automate the process.
"It costs money to invest in the manifesting system, but even for smaller merchants, there are reasonable vendors that make this cost pay off over a certain amount of time whereas if you're not making a sort of investment on the front end, you're likely overpaying over time. So it's a wise investment one that we encourage. It's something that we help our customers with and we know a lot of vendors that provide that and it's also a service that we help provide to our customers."