We have shared the revised STBs this morning with Global, and have pushed for them to reconsider the Rainy Days and Last Night STBs as these would be relevant in the Thai market for its local humour. However, they have requested for the team to provide the rationale for both STBs – will need to include why these are considered funny in the market, and how it belongs to the Wall’s World. Global’s POV is that there is still no relation to the ICs/product benefit, even though the copy has been tweaked.
Hope you can provide this so that we may share with Global.