I. DIstInCtIve COntent
Content is at the core of arts, culture and the creative industries. While technology has advanced rapidly, creating new platforms for creative content, at the heart of every work is a story to tell. Writers, composers, choreographers, artists and curators are story-tellers that draw on their past and their imagination to create artistic works that delight and educate. Some of these works will go on to drive the digital media, lm, television and design sectors as intellectual capital.