Long Term versus Short Term Orientation concerns the extent to which a culture assesses its customs and the degree to which people concentrate on both their past and their future. Long-term orientation is identified by values such as changing customs in the face of new situations, persistence, and the concept that the most significant occurrences in life will take place in the future (Hofstede, 2001; Erumban and Jong, 2006; Gong et al., 2007; Bouaziz, 2008). An opposite short-term orientation counts on rapid outcomes and is based on esteem for the past, custom, and stability and is characteristic of Thai society.