components, often creating different value propositions for different customers .Content Experience and PlatformA digital business model has three components: content, customer experience and platform. (See “The Three Components of a Digital Business Model. " ) Consider Amazon’s retail customer digital business model. Amazon ' s content - what is consumed - includes digital products like movies and software , as well as information about the physical products it sells or brokers . And many of these digital products have challenged the status quo at Amazon and other companies. For example, Amazon’s e - books outsold its physical books for the first time in May 2011.