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BUCKMAN LABSBuckman Labs is a specialty chemical company that serves the pulp andpaper, water treatment, leather, coatings, agricultural, and wood treatmentindustries. Its core competency is its ability to create and manufactureinnovative solutions to control the growth of microorganisms. Buckman’sexpertise also spans specialty chemicals such as microbicides, scaleinhibitors, corrosion inhibitors, polymers, dispersants, and defoamers. Whenevaluated by Goldman Sachs in 1990, Buckman had a market value $175million higher than its asset value. The difference owes a lot to the company’sfocus on knowledge management and knowledge transfer as effective toolsto improve and sustain its competitive advantage. It saw the need for asystem that would facilitate the growth in the value of knowledge thatexisted within the company. The best brains in the company on a particu-lar topic were not necessarily found in the U.S. company but were spreadout around Buckman’s 80 worldwide offices. Hence, a system was neededto facilitate communication between sister companies so that the collectiveknowledge and understanding of the entire organization could be broughtto bear on any problem. The resulting acceleration of knowledge would leadto a strategic advantage based on the leverage of internal as opposed toexternal knowledge. This thinking culminated in the Knowledge TransferDepartment whose goals are to accelerate the accumulation and dissemina-tion of knowledge by all Buckman Labs’ associates worldwide, to provideeasy and rapid access to Buckman Labs’ global knowledge bases, and toeliminate time and space constraints in communication. The department wasgiven a budget of about $8 million.The primary tool employed by Buckman to enable employees to shareknowledge is called K’Netix, the Buckman Laboratory Knowledge Network.KNetix is an interconnected system of knowledge that Buckman associatesuse worldwide to share knowledge electronically and to collaborate closelywith each other, unfettered by time and distance. The principal componentof KNetix is Tech Forum, a private bulletin board on CompuServe that onlyBuckman associates are allowed to access. An employee in Malaysia whoneeds information about a water treatment process can post a query to the
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