Finally, AT&T is using the presence of strong industry regulation to protect its business interests. For example, the firm has challenged Google’s recent foray in telecom services through VoIP technology. AT&T involved the FCC in determining whether Google’s Google Voice service should be considered a traditional telephone service offering and thereby fall under the purview of the FCC and be subject to certain fees. With these efforts, AT&T appears to be attempting to level the playing field with its competitors by selectively using powers associated with regulatory bodies in the industries with which it is affiliated.