eBay was one of the first online marketplaces on the world-wide web. It was created as an online auction website, but it has now became the largest online marketplace that exists. eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible price while sellers make good margins due to the site’s efficiency and wide reach. This is what we know as perceived value pricing: The customers value perception is estimated on the image of the product etc., then the price is determined, and later this will be observed. Nowadays even companies first check items on eBay before they estimate the price they will charge for their products.