The research study shows that youthful appearance of women is more
demanded by the employers than average looking women, as the common women are facing
more trouble in getting any job (Hasan, 2012). It needs to invest more in beauty care to maintain
their position in the job. Although, the presence of women in the decision making bodies of
corporations in many cases may give different viewpoint to the decision makers that may create
value. Thus, personal and organizational factors play crucial role in selecting the career of male
and female youths which are influenced by their selective perceptions. The present study aims to
explore about the gender impact in consideration of required ability, suggestion of family,
perception about job environments are the important personal factor to decide about the careers
and the return from the career in terms of compensation, advancement, flexibilities, status,
security, use of knowledge and skill, prospects of dream realization are other important
organizational factors in choosing their careers.
Therefore, advancement in the career is a challenging task for the female workers in the male
dominated enterprises. In the high competitive job markets women are generally mal-perceived
and it is holding those males are better to discharge the responsibilities as compared to their
female counterparts.