By engaging with its people, Tesco helps them to engage with its customers. So this is good strategy there welcome for everyone and look for their because it can use raw talent for work and love to work for the company and it can make reputation for company and costumer will satisfy with the company service. So diversity strategy is important because people who work in the company are different backgrounds, cultures, age, race, disability and gender or sexual and make they have different ideas and discrimination will occur. For example, people who born from wealthy family abusing people who born from poor family or the older people do not accept the opinions of younger people. Diversity strategy can help the workforce to be able to work well under differences. When the workforce can accept the differences of each other, work together, the company will run the business as well and also make the product have high quality and customer will satisfy and loyal to the company.