To make this discussion real, we’ll come back to one very commonly discussed plan.
Distributors struggle to maximize their gross margin. Dozens of trade publication articles, consultative commentaries and presentations exist on the power of adding just one percent more gross margin. Hundreds of plans for margin improvement can be found in the distribution community. So, not only is this a great case study – it is real to a great many readers. We will call this a pricing plan.
Remember this article is not about planning. It’s about make the plan work. Six steps to success? Well there are other factors, but these six ideas will stack the deck in your favor.