Concept of Philosophy of sufficiency
The concept focus on living a moderate, self-immunity and reasonableness to make sustainability of economy; environment and social
The link of marketing 4.0 and Philosophy of sufficiency
Marketing 4.0 can use as a tools to help Philosophy of sufficiency tourism; make local people or farmer can sell their product, handicraft easier by use technology to helps. Promote their product through Facebook, Instagram and so on. How these two concepts affect tourism business?
Both Marketing 4.0 and philosophy of sufficiency are can become strategy for entrepreneur in tourism business. In term of Marketing 4.0 people cannot only just buy trips or booking hotel through travel agent. Marketing 4.0 use internet and technology to helps travel is much easier. And applying the concept of philosophy of sufficiency in to tourism For example; making trip in local, learn the way of living. Making tourism is sustainable. But there are a little negative impact from marketing 4.0 which are the machine will take duty instead human and have less interaction between seller and customer.