The founder is Rob Rook he was a rock & rolls lawyer in Boston, who worked with a lot of big rock & rolls bands in 70’s and also he did a lot of pro bono legal which mean legal service for free. He helped homeless people who did not have any money or who were sick. In 70’s there was called blue laws it is restrictions on bar business so the bars have to close by midnight but one night Rook still wanted to hang out and wanted the musician play the music at the night time so he rented the basement and bought an ice scream making machine, He started to make the ice scream for his friends and rock & rolls guys who came to play music and ate ice scream and the two homeless people that he used to help for free and they came to hang out in front at the basement and everybody said his ice scream is so great he got to sell it he got to share it to everybody so he pick the name of those homeless guys Emack and Bolio.